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Six Things I Didn’t Know About Wine

For the new book, I needed to find something to say about wine that gets to the root of how its flavors are created and change over time. While the stupefying complexities of terroir are undoubtedly central to understanding any one wine, it’s easy easy to get lost in that labyrinthine rabbit-hole, and miss the vineyard by focusing on the vines. Since most people interested in wine likely have boatloads of resources along those lines, I decided to skip it all and focus on a few basic questions I had never seen addressed in my stack of books or in conversations with sommeliers or tasting room staff.

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A Chart of Wine Aroma Impact Molecules

This post deals with the fascinating world of functional fragrance: the commercial art of adding aromas to household products. Since so much money is riding on this, it tends to be highly secretive, and it’s very difficult to get those involved to really tell stories about the tricks and techniques that make these products and deal with our perceptually messy selves. John has moved on to other things, so was happy to share some insights with me.