Brewer’s Art – Generative AI

A New Swing at an OG IPA

Like living organisms, the evolution of beer styles follows a principle called “punctuated equilibrium.” This states that as long as conditions remain unchanging, there is little evolutionary change other than random drift. But when conditions change, entities either adapt or radiates to fit changing niches or gets pruned back as unfit. With long-dormant American beer, changes started in the 1970s.

A full glass of cold lager beer with frothy foam.

The Limits of Lager

When beer culture was a shiny new thing decades ago, experts often divided the world into lagers on one side and ales on the other. Some even equated lagers with white wines and ales with reds. The idea was that ales were bolder, stronger and more bitter than lagers. Assuming that lager meant only pale, pilsner-like beers, maybe there’s some logic to it.

Group of six business people team sittiing together and holding colorful and different shapes of speech bubbles over their faces.

Beer Bubbles

I’m not talking about the bubbles swarming into foam on top of that IPA in front of you, but something entirely different. It’s the bubble inside which every one of us lives, traveling through the world looking out at our own personal version of reality as we drift through it. The Hindus came to this conclusion millennia ago, and in many ways their metaphor is increasingly verified by science. Nothing about our perception is objective. To understand, we must abandon the comforting notion that our senses provide accurate and truthful representations of the world around us.

A row of glasses with different types and colors of beer sit on the bar counter, banner, various types of beer on blur background

Drinking With Our Eyes

From the glass on the table to the smells of the beer frothing up, to the sights and sounds of the barroom and beyond, our world usually feels solid and reliable enough. It is an illusion, however—nothing more than a projection created by our highly fallible perceptions. Ancient wisdom makes a point of it; modern science increasingly verifies this unsettling truth.

Unrecognizable woman drinking beer on a restaurant with views to nature

Mouthfeel: Beer’s Stealthy Charm

Every beer taster can recognize the bitter snap of hops on the palate, the caramel-to-roasty spectrum of malt aromas, and occasionally the spicy, fruity signatures of certain yeast strains. We love beer’s boldness, and in recent years the volume has definitely been turned up. Amid all the hubbub it’s easy to overlook one of its most unique charms: mouthfeel.