Group of six business people team sittiing together and holding colorful and different shapes of speech bubbles over their faces.

Beer Bubbles

I’m not talking about the bubbles swarming into foam on top of that IPA in front of you, but something entirely different. It’s the bubble inside which every one of us lives, traveling through the world looking out at our own personal version of reality as we drift through it. The Hindus came to this conclusion millennia ago, and in many ways their metaphor is increasingly verified by science. Nothing about our perception is objective. To understand, we must abandon the comforting notion that our senses provide accurate and truthful representations of the world around us.

A row of glasses with different types and colors of beer sit on the bar counter, banner, various types of beer on blur background

Drinking With Our Eyes

From the glass on the table to the smells of the beer frothing up, to the sights and sounds of the barroom and beyond, our world usually feels solid and reliable enough. It is an illusion, however—nothing more than a projection created by our highly fallible perceptions. Ancient wisdom makes a point of it; modern science increasingly verifies this unsettling truth.

Unrecognizable woman drinking beer on a restaurant with views to nature

Mouthfeel: Beer’s Stealthy Charm

Every beer taster can recognize the bitter snap of hops on the palate, the caramel-to-roasty spectrum of malt aromas, and occasionally the spicy, fruity signatures of certain yeast strains. We love beer’s boldness, and in recent years the volume has definitely been turned up. Amid all the hubbub it’s easy to overlook one of its most unique charms: mouthfeel.

Belgium BeerMapr

Belgian Beer Map

This graphic was created for a talk, entitled “(Almost) Everything You Know About Beer History is Wrong,” at the American Homebrewers Association National Conference in San Diego. 

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