Wine waiter woman during blind tasting various alcoholic beverages. Sommelier exam to study different wine and beer.

Superpowers and Blind Spots

It’s obvious that we human beings are all pretty different from one another—in appearance, experience, attitude, gender, and countless other attributes. Each of us has things that come effortlessly and others at which we struggle. It goes without saying that these differences affect our abilities as tasters. But how, exactly?

A row of glasses with different types and colors of beer sit on the bar counter, banner, various types of beer on blur background

Drinking With Our Eyes

From the glass on the table to the smells of the beer frothing up, to the sights and sounds of the barroom and beyond, our world usually feels solid and reliable enough. It is an illusion, however—nothing more than a projection created by our highly fallible perceptions. Ancient wisdom makes a point of it; modern science increasingly verifies this unsettling truth.