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The HyperFlavors of Seltzers

Love them or hate the very idea, hard seltzers are here to stay—at least until the Next Big Thing comes along. They’re here for several reasons. First, they were consciously created to suit a general trend towards more healthful alcoholic beverages. With their transparent spritziness and lightness in alcohol and calories, seltzers deliver on this request. Second, they’re “my own” drink for a chunk of the younger drinking generation. Additionally, there has been a decades-long trend in candy, snacks and other products for ever more explosive, “hyper” flavors, delivering more intensity than conventional ingredients can.