In terms of smell, humans are often denigrated as being much poorer than bears or dogs. Compared to mice, it’s true we have only a third as many working receptor types, but we have way more copies. It’s a fair bargain, because their extra receptors involuntarily control their behavior, while our cognitive brain does these tasks with far more flexibility—and free will. Each creature has its own lifestyle, and its sensory systems are adapted perfectly to it.
The marketing geniuses at the world’s industrial breweries have no clue what kind of beer you like. Even if they did, the best they could do would be to dump it into a pot with a hundred thousand other preferences and brew an accountant-approved approximation of the resulting mélange. Which is exactly what they do. By brewing it yourself, you can have what you want, when you want it. You are the niche market supreme.
Holiday icons seem to settle into the same old routine; beers are not immune. And while I enjoy the wassail-inspired brown brews that return every year, much of the fun of homebrewing lies in surprising people with something new.
A session on eBay led to my acquiring a handwritten recipe from the Howard & Fuller Brewing Company of Brooklyn, NY. One Hundred Years of Brewing(1903) says: “This house manufactures fine ales and porters only and represents the oldest business in those lines on Long Island.” Founded by Junius A. Fuller in 1835, the brewery moved to the corner of Bridge and Plymouth Streets, a neighborhood now called DUMBO (Down Under the Manhattan Bridge Overpass), an up-and-coming area near the Brooklyn Bridge. The stationery is preprinted with the date 190_, so the recipe probably stems from that decade, but it could be a bit later. There’s a bit of shorthand in the brewer’s notes, so this may take a bit of guesswork to figure out.