CREATIVITY AND THE ART OF BEER

As you can see, I'm engaged in a number of different activites that all swirl around my fascination for all things related to the world of beer.

Since 1990 I have pursued just about every beer-related creative project that has come my way, including writing books and articles, developing and teaching classes, consulting in branding, packaging design, and new product development including recipe formulation. This site is your portal into all of those pursuits and much more.

Note: Please be aware that this site is still in development, so do not expect things to be completely perfect. We're still adding some content, fixing typos and cleaning up formatting issues, so please bear with us for a little while longer as we get all that done.

LET'S JUST CALL IT A BLOG

A man walks into a bar. I can't say whether a priest, rabbi or any other denizen of the timeworn joke is also there, but one thing for certain these days is that an unfamiliar beer on the chalkboard prompts the question: "What style is that?"

 

I presented at the recent AHA conference in Baltimore along with Cicerone's Pat Fahey, on behalf of the Brewers Association's Beer & Food Working Group, a small committee that is working on trying to put a scientific basis behind beer and food and how pairings work--or don't.

At the right is a link to a PDF of the worksheet we passed out.

5 Rabbit Cervecería was asked to participate in a 2016 Craft Beer Week collaboration with the Lakeview brewpub, DryHop Brewers. This would also include an art show, which I eventually understood to mean I had to come up with some actual art. While I've been doing beer labels and other commercial design work for decades, fine art is a little alien to me.

I was lucky enough to be invited to judge at the recent Slow Beer competition in Celaya, Mexico. The state is Guanajuato, recently declared to be the least gastronomically developed in Mexico, but despite that, there are some exciting bright spots. Celaya is the heart of Mexico’s dairy goat industry, famous for its cheese as well as cajeta, a creamy caramel made from goat’s milk. More on that later.

My friend Marcelo from Brazil was in town yesterday and brought me a couple of surprises: A small cask made from umburana wood, meant for aging cachaça, and a slab of a highly aromatic wood referred to in Brazil as "balsam" (Myroxolon balsamum). I couldn't be more excited.

Sometimes you find the most wonderful treasures in the most unlikely places, but after some contemplation, they not only seem to make sense, but may even seem inevitable. I often search on eBay for art items with beery subject matter, like magazine illustrations or old genre prints of people drinking beer. Guess what I found this time.

This is a blog post I wrote in 2009 for Storey's Author Blog. It's an appreciation of my Dad on Father's Day.