In the last few years, I've been lucky enough to be involved as a minority partner in two Chicago area breweries, 5 Rabbit Cerveceria and Forbidden Root Botanic Beers. My role is similar in each project: helping the rest of the team crystallize and execute its vision from a creative point of view. In both cases this is always a team effort, but I am involved in everything from beer development and ongoing product improvement to branding, packaging and promotional design.
The brewing scene and beer marketplace are changing more rapidly than ever. It's definitely a challenging business for lots of different reasons, but it's a thrill to be so intimately involved with these exciting craft breweries, and the relationships keep me closer than ever to the beating heart of the craft movement.